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First-Mover Advantage: How First Generic Drug Makers Dominate the Market
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First-Mover Advantage: How First Generic Drug Makers Dominate the Market

  • Garrick Elderton
  • Dec 11, 2025

First-mover advantage in generic drugs gives the initial manufacturer up to 90% market share, locked in by pharmacy stocking rules, prescriber habits, and patient loyalty-even after competitors arrive.

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